Book Marketing Coaching Program

You’ve got a book coming out so now what?

How do you reach those people just waiting for what you have to say? What to do when the media is changing so rapidly, the Internet opportunities are overwhelming and social marketing is becoming an imperative!

Wouldn’t it be great if you had a COACH to give you all the right tools and point you in the best directions? To tailor a program just for your book designed for your market?

Enter Jackie Lapin. Book marketing coach, 30-year veteran PR expert, best selling author. She will:

• Help you create your sales and marketing plan
• Develop your internet marketing strategy
  • Best seller campaigns
  • Website development and landing pages
  • Book and web promotional tools, including website opt-in inducements
  • Blogs
  • Articles and article distribution
  • Social network outreach
  • Joint venture and cross-promotions
  • Newsletters
  • Web reviews
• Develop your publicity strategy
  • Media kit and pitch letter
  • Radio media tours and tapping Internet radio
  • Print publicity
  • Web publicity
  • TV publicity
• Convert your book to an audio book
• Recommend places to list yourself to be found by readers, prospects and media
• Develop book signing and appearance strategies
• Get a handle on follow-up product/seminar development
• Provide recommendations on all outsourcing resources needed:
  • Fulfillment house and product developers
  • Video providers book trailers
  • Virtual assistants
  • Press release distribution
  • Webmasters and web designers
  • Shopping carts and auto responders
  • Graphic and cover designers
  • Article and ezine distribution
  • Book distribution to major chains, web merchants and vertical book channels
  • Trade advertising
  • Digital marketing
  • Speaking coaches
  • Media training
  • Book awards
  • Book marketing newsletters, support services and resources
  • And more….

Securing Your Book Marketing Coach

You decide what you want to know! Design your book marketing coaching program to your specifications or just ask away!

Hourly Fee: $250
Package: 5 one-hour coaching consultations for $1,125 (you save $25 per session!)